3 things photography will do for your personal brand.
If you’re a small business owner or a solopreneur, for example, a life coach, fitness expert, or yoga teacher, you should consider doing a branding photoshoot.
Let me tell you why.
First of all, it’s 2020 and things have changed rapidly. Most businesses moved online. If you haven’t created your online presence yet, now is the time. And it doesn’t matter if what you do is based on human contact – you can always create online courses, offer online consultations or collect email addresses of your future customers. But for that, you’ll need great branding photos.
Here’s what photography will do for your business:
- Create a connection with your customers. Photos build connection and people crave connections with others. We want to know the person behind the products and services we invest in.
- Tell a story and show your personality. Why is this important? Again, it’s a way for others to connect with us. Storytelling is one of the most powerful marketing techniques. It’s been proven that people decide to buy a product or service based on how they FEEL about it. So make sure that your future customers feel connected to you and excited to work together! As the famous saying goes “facts tell, stories sell”.
- Build trust. High-end quality photos convey a sense of trust and investment in your business. Can you imagine hiring someone to be your life coach when the only photos they have of themselves on their website are photos with their cat, taken with their phone? A high-level brand needs high-level photography.