If you’re a small business owner or a solopreneur offering personal services, for example, a life coach, fitness expert, or yoga teacher, you should consider doing a branding photoshoot.

Let me tell you why.

First of all, since 2020 things have changed rapidly, and most businesses moved online. If you haven’t created your online presence yet, now is the time. And it doesn’t matter if what you do is based on human contact – you can always create online courses and classes, offer online consultations, or collect the email addresses of your future customers. But for that, you’ll need great branding photos.

Here’s what branding photography will do for your business:

  1. Create a connection with your customers. Photos build connections and people crave connections with others. We want to know the person behind the products and services we invest in.
  2. Tell a story and show your personality. Why is this important? Again, it’s a way for others to connect with us. Storytelling is one of the most powerful marketing techniques. It’s been proven that people decide to buy a product or service based on how they FEEL about it. So make sure that your future customers feel connected to you and excited to work together! As the famous saying goes “facts tell, stories sell”.
  3. Build trust. High-end quality photos convey a sense of trust and investment in your business. Can you imagine hiring someone to be your life coach when the only photos they have of themselves on their website are photos with their cat, taken with their phone? A high-level brand needs high-level photography.

If you live or travel to Barcelona and are thinking of doing a branding photoshoot, I offer branding photoshoots. You can check my packages here, and if you have any questions, feel free to reach out!

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